The taxi market today is changing very quickly, due to the arrival of a new breed of disruptive competitors, such as Uber and Lyft. Using a direct passenger-to-driver trip dispatch model, these companies have empowered consumers with new levels of choice, convenience and service. Passenger transportation will certainly never be the same.
The bar has been raised and suddenly, as passengers and as consumers, we all have higher expectations. For the traditional regulated transportation fleet, these trends represent equally, both a threat and an opportunity. If a given passenger in your market does not experience their anticipated level of convenience and service from your fleet, they will eventually find a provider that does, even if it means not using a traditional licensed fleet. Herein lies the threat.
The same technology that has increased choice, convenience and service for passengers opens the door to new levels of automation, efficiency and service value for the fleets serving them. Not many years ago, the available technology choices for dispatch solutions were limited, the costs were significant and the implementation was complex. Today, the widespread availability of cloud computing and low-cost wireless data has reduced costs by several levels of magnitude and increased choice, while simplifying implementation and training.
As a transportation provider, you must rise to the demands of an educated and demanding consumer, with passenger conveniences and exceptional service that can be delivered only through state of the art technology. Whether your fleet is 10 or 1,000 cars, solutions are here now that are easy to learn and use, highly affordable, with low implementation risk. Herein lies the opportunity.