Start where Uber falls short
In order to attract qualified drivers to your taxi fleet, you will need to make the case that yours is the better long-term opportunity. The protests of frustrated Uber drivers around the world, from San Francisco to London and Paris provide a glimpse into the aggravations of their employment. It’s mostly about money; Uber increasing its commission without notice or reason, or reducing its fares. Ex-Uber driver Kelly Dessaint believes taking a stand is futile because in his words, “Uber drivers don’t make money. ”
More specifically, Uber drivers don’t reap the benefits taxi drivers have had all along:
- Consistent Rates
- Job Protection
As Dessaint sees it, Uber operates within an exploitative gig economy where it’s every man and woman for his and herself. If you want to play, you need to be prepared to play by its rules. And those rules can be costly for drivers.