“Taxi companies must adapt to Uber cab hailing trend or perish,” reads a headline from a Toronto Star article posted on-line last November. The urgency to evolve rings true throughout North America, as Uber stakes its claim in municipalities world-wide. The reality is, cab companies do need to look at expanding their offerings to accommodate the modern consumer’s needs; few people want to wait on the side of the street to hail a cab when the technology to book a ride with just a few taps on a smart phone is available.
The constant global bombardment of Uber news has awakened every would-be software developer. Suddenly, dispatch software startups are popping out from under every rock, hoping to fill the technology gap for taxi cab companies, each offering seemingly similar features. Many of these companies have something else in common: a free trial offer.