Get More Taxi Customers With a “Shop Local” Campaign
5 Ways To Leverage The Shop Local Movement For More Taxi Customers
Want to attract more taxi customers? Take a closer look in your own backyard.
“Shopping local” is a consumer trend taxi companies can leverage today to boost revenue and maintain a consistent and supportive client base.
As Huffington Post contributor Diana Mackie notes, “The recent, dramatic success of this [shopping local] marketing strategy comes from a perfect storm of consumer preferences and habits: long established principles of consumer psychology and the paddy rising trend of preference for “craft” or “local” goods.”
“Most consumers would generally prefer to shop and buy from local/small businesses but they also want those businesses to be digitally savvy,” says Greg Sterling, Screenwerk author and VP of Strategy & Insights for the LSA in reference of a survey of 6,000 adults conducted by Yodle in 2015.
In the age of Uber and Lyft, improving your digital offering, including a taxi trip app and stronger website presence, could be just what you need to expand your client base. Read on for more tips for leveraging the shop local movement for more taxi customers.
Give taxi customers a better web experience
Yodle found 67% of its respondents were interested in having local businesses improve their web presences over the next 12 months.
Make your website the platform for prospects to learn about your unique story. Provide information for getting in touch, checking out rates, and reading reviews about your service.
Your website should be mobile-friendly to accommodate customers while they are out and about on their smart phones. Delight them further with an app such as the Taxi Commander taxi app to deliver a fast, streamlined trip booking option.
Make it easy to book a taxi online
In 2008, Uber changed the game by introducing online booking technology for ride-sharing. Consumers today expect the same level of efficiency and convenience from cab companies. This includes your audience who, as the Yodle survey determined, are often willing to pay more for a higher quality of service from a local vendor.
Taxi Commander provides a low-cost taxi app solution with Uber-like capabilities, including options for in-app payment processing and real-time GPS drive tracking. Now you can provide your local supporters with the world-class features they’ve come to expect from the taxi experience.
Reviews, reviews, reviews
Local reviews turn up for local results on search engines. For example, type in “taxis in Seattle” as a query in a Google search and you are going to see local Google listings first, with star ratings based on the reviews of past consumers.
Reviews, such as those posted through Google My Business, Yelp and Facebook, are valuable to local businesses as they help build trust and provide “social proof” of the quality of your service.
Get involved in the community
Show up where the big boxes don’t. Local charity events, arts and culture initiatives, and sports teams in your area all need support, which in most cases is largely advertised to the greater community.
The best causes to align your business with are those which directly impact the people around you. Talk with friends, family and your fleet to learn more about the services they utilize in their community to help make your decision about what organizations to take an active role in.
Volunteering your time and/or money to a community cause is a feel-good way to make your presence known.
Speak up about supporting local
Use your voice to promote the benefits of supporting local. Write an op-ed for your community newspaper, or put together a blog post to share with others on social media. The American Independent Business Alliance has resources on the benefits of shopping local to help you make your case.
Get more taxi customers with a local approach
Next week, we’ll dive into different approaches to social media for winning more taxi customers. It all ties in to capturing the value of supporting local; it’s where your taxi fleet can harness a strong customer base and rise to the occasion in these ever-evolving times.
Get all the support you need with Taxi Commander. Contact us today to learn more about the best taxi dispatch software for your needs!