Always forward thinking, Olsen integrated the passenger smartphone booking app from FQ into Ute Cabs, making it the first cab company in the city to offer app technology to its customers. Future Quest makes the app available in both fleet co-branded and private branded versions.
With its passenger app, Ute Cabs is able to offer its customers firm advantages over using Lyft or Uber, including the ability to choose payment at the end of the ride. “Whether it be to a credit card or whether it be a cash type payment, they still have the option. With Uber and Lyft, it’s credit card only,” says Olsen.
And now with the integration of the FQ Web Kiosk App, Olsen’s solid customer base of corporate clients can book a car from the app, no phone call needed. They can even monitor the car on its route in real time, making it easier to plan trips and anticipate arrival.
As Olsen looks upon the future for taxi cab companies in the City of Salt Lake, all he can know for sure is that change is constant.
“Keep battling,” he says. “Every day is a different battle.”