It is easy to understand the glamour of the opportunity Uber suggests; drivers make their own hours and run their own business, chasing the potential of earning more money during surge pricing hours. But it’s not an ideal lifestyle for everyone.
For drivers like Dessaint, who left Uber to go back to cab driving, the reality was undesirable.
Now more than ever, taxi companies have the opportunity to promote their brand as an excellent employer, offering security, transparency and consistency; all areas where Uber falls short.
The Uber technology – a passenger to driver trip dispatch model need not hold taxi companies back from succeeding in today’s market.
Taxi companies must rise to the new expectations of passengers and drivers alike by providing the convenience and efficiency smartphone accessible dispatch offers.